Share a Smile With a Friend -- And Help Protect a Dog's Life

American Humane Association
Wednesday, 25 April 2001

Come 'N Get It dry dog food kicks off a word-of-mouth campaign to raise up to $25,000 for AHA's animal protection programs. AHA, Come 'N Get It dry dog food and My Daily Cartoon have joined forces to offer laughs, and help homeless pets at the same time. Each time a My Daily Cartoon feature is emailed to a friend, you'll help raise funds for our animal protection programs. For each cartoon you forward, AHA will receive 10 cents, up to $25,000. Simply visit www.comengetit.com to learn more about this exciting program. Start laughing–and helping–today! Read on for more information:

Come 'N Get It® Dog Food Starts Be Kind to Animals Week® May 6-12 With Pledge to Donate up to $25,000 to American Humane Association

GLENDALE, Calif., April 25, 2001 – Helping to make a difference in protecting a pet's life has never been easier or more fun! Come 'N Get It ® dry dog food, a member of the Friskies PetCare Company, celebrates Be Kind to Animals Week® (May 6-12) with the launch of an on-line viral (word-of-mouth) campaign set to raise up to $25,000 for American Humane Association (AHA). Pet lovers are invited to visit www.comengetit.com where they can sign up to receive free dog and cat-related cartoons via email, courtesy of Come 'N Get It and some of the nations' leading cartoonists. Each time the recipient of a cartoon forwards it to a different friend, Come 'N Get It will donate 10 cents to AHA, for a total pledge of up to $25,000. The program will benefit hundreds of dogs in shelters across the country, representing an innovative and delightful opportunity for pet lovers to help make a difference.

"We're excited to promote the fun-loving nature of pets and the important contributions of animal shelters through this creative on-line campaign," said Jay Kamps, Brand Manager, Come 'N Get It dog food. "It's a pleasure to join AHA, shelters, schools and neighborhoods nationwide in celebrating the joys of responsible pet ownership and being kind to animals."

"Animal shelters nationwide are filled with pets just waiting for a loving home," said Bob Roth, Vice President of Marketing, AHA. "We appreciate Come 'N Get It's generous support and commitment to promoting responsible pet care. Together we can further efforts across the country to protect and provide for animals."

For more information and additional ideas on how to support Be Kind to Animals Week and other American Humane Association programs, visit www.americanhumane.org. Donations by Come 'N Get It to AHA through this campaign are based on each time a cartoon is forwarded by a subscriber to a different friend now through December 2001. Consumers who receive a cartoon from a friend will also receive an invitation to support the program as well as information on other Friskies promotions.

The clever and entertaining cartoons being featured in this partnership are by the talented cartoonists of mydailycartoon.com. Pet-lovers are likely to recognize and appreciate their humor and artistic styles as these renowned cartoonists are frequently published in leading magazines and newspapers across America.

Partnerships with humane societies and shelter outreach are an important aspect of Friskies PetCare Company's corporate mission for promoting responsible pet care. For information about the care, health and behavior of pets, visit www.friskies.com, the online resource for happy, healthier pets.

Friskies PetCare's nutritional expertise and commitment to enhancing the well being of dogs and cats has enabled the company to develop innovative products with the taste pets like and the nutrition pets need to be healthy, happy and full of life. For over 65 years, Friskies has manufactured some of America's leading brands of dog and cat foods, including Come 'N Get It, the dry dog food known as "The Taste That Calls Dogs to Dinner." Other top brands include Fancy Feast® canned cat food, Friskies® canned and dry cat food, ALPO® canned and dry dog food and treats, and Mighty Dog® canned dog food.

For more information, or to contact American Humane Association, see their website at: www.americanhumane.org