Compassion, Dayspring Cards Announce E-Card Alliance

Compassion International
Tuesday, 17 April 2001

COLORADO SPRINGS, Colo. April 17, 2001- Compassion, a leader in international child development, is partnering with DaySpring Cards, the world's largest publisher of Christian greeting cards, in a strategic alliance of e-cards on compassion.com offering a value added service to child sponsors and others.

A large selection of DaySpring e-cards, for everyday sending situations including birthdays and encouragement, and special occasions like the National Day of Prayer, Mother's Day and Father's Day, is available beginning today on the Compassion Web site. The service is provided to anyone who would like to send an e-card. By "surfing" Compassion's Web site, people also will be able to learn how they can help a child living in poverty.

"E-cards have become a popular and convenient way for friends and family to stay in touch," said Tom Emmons, Internet marketing specialist for Compassion. "At Compassion, we hope that our child sponsors and Web site visitors will take advantage of this service, and in turn their friends and family will become familiar with Compassion and how they too can change the life of even one impoverished child. This is a win-win partnership."

"We are pleased to partner with Compassion and feel there is a strong connection between the two companies in that we both are about offering hope and encouragement," said Stephen Bos, business development manager for DaySpring Cards. "Compassion offers a child hope for a better existence and DaySpring products offer hope and encouragement in daily relationships."

Headquartered in Siloam Springs, Ark., DaySpring Cards, Inc. is the world's largest publisher of Christian greeting cards. The company produces over 180 million products each year. DaySpring products are sold to more than 10,000 retail outlets worldwide, including Christian bookstores, card and gift stores, and mass merchants. DaySpring employs over 400 people.

DaySpring Cards, founded in 1971, also produces stationery, journals, fine art and other gift items, all featuring non-denominational, evangelical Christian messages. Kansas City-based Hallmark Cards, Inc. acquired DaySpring in July 1999. For more information visit www.dayspring.com.

Founded in 1952, Compassion is a Christian not-for-profit organization dedicated to the long-term holistic development of children living in poverty. Working with more than 200 different denominations in more than 2,100 church-based projects, Compassion is reaching out to nearly 400,000 children in 22 countries, including the United States.

For more information, or to contact Compassion International, see their website at: www.compassion.com