CROSSMARK® Pledges To Raise $5 Million For The Benefit Of Children

Children's Miracle Network
Thursday, 3 May 2001

Large Plano, Texas Employer Selects Children's Miracle Network as National Partner for the Advocacy of Children

CROSSMARK® announced today it has created a long-term strategic alignment with Children's Miracle Network. Through this partnership entitled "CROSSMARK® for Kids," CROSSMARK® plans to raise over $5,000,000 during the campaign's inaugural year.

Children's Miracle Network is an international non-profit organization that funds 170 children's hospitals throughout North America. Since its creation in 1983 by Marie Osmond and John Schnider, Children's Miracle Network has raised $1.8 billion to help children. Children's Miracle Network hospitals treat all children regardless of affliction or the family's ability to pay and keeps 100 percent of the funds in the communities where the funds are raised.

"We are thrilled that CROSSMARK® has become a major sponsor of Children's Miracle Network. CROSSMARK®'s commitment and its substantial contributions will assist Children's Miracle Network in helping over 14 million children suffering from cancer, heart defects, diabetes, AIDS, muscular dystrophy and accident trauma, to name a few," said Marie Osmond, co-founder of Children's Miracle Network.

"Children's Miracle Network is one of the most effective charities in helping children and their families overcome the monumental challenges of recovering from disease and accidents," said Butch Smith, Chairman and CEO of CROSSMARK®. "Our employees take great pride in being responsible corporate citizens and are extremely excited about our partnership with Children's Miracle Network. This is a partnership that will raise substantial funds and awareness for Children's Miracle Network for years to come."

CROSSMARK® provides sales, merchandising, marketing, consulting and outsourced management services to the business community. CROSSMARK®, with headquarters in Plano, Texas, employs over 9,000 associates in 61 offices throughout the United States, Canada and Australia. The "CROSSMARK® For Kids" campaign encompasses several elements including employee contributions, corporate donations, local fundraising events, and co-marketing promotions with retailers and manufacturers of consumer packaged goods.

For more information, or to contact Children's Miracle Network, see their website at: www.cmn.org