Borders.com Gives Back In Second Annual Promotion To Benefit Children's Miracle Network

Children's Miracle Network
Thursday, 8 March 2001

Twenty Book Titles Generate Donations During "Kids Month" To Help 14 Million Kids Treated In 170 Children's Hospitals Throughout North America

SALT LAKE CITY, UT (March 8, 2001)—Children's Miracle Network announced today that Borders Books and Music, one of the nation's leading retail destinations for book and music lovers, will celebrate "Borders' Explorers Month" this March with online boutiques, promotions and in-store events. For the second year, Borders.com will donate $1 for each online sale of designated children's books to Children's Miracle Network-affiliated hospitals as part of its Borders Giveback program. Twenty children's books will be featured in a special boutique on www.borders.com.

Borders.com will promote this opportunity through its home page, children's page, electronic newsletter, e-mail communications, electronic banners on Borders' "Friends and Affiliates" web sites, and through Inside Borders, a monthly publication.

"Building on last year's successful promotion, we're excited to have Borders raising funds for a second year," said Val Durrant, vice president Corporate Development for Children's Miracle Network. "Borders stores are very well known and respected for connecting their customers with important causes; now its online service, Borders.com, is extending this tradition to its e-commerce customers. We're honored Borders would continue to help our 14 million kids."

The original decision to partner with Children's Miracle Network was consistent with Borders' corporate philosophy of striving to become an important, relevant part of the communities in which it operates. "These hospitals are among the most cherished institutions in their communities because of what they do to save children's lives and help them heal. It's a perfect fit with Borders.com, and we're happy to be able to make a difference," said Maya Van Putten, Borders.com promotions specialist.

The book titles that will benefit Children's Miracle Network when purchased online during the month of March are: A Coal Miner's Bride: The Diary of Annetka Kaminski, Dear America Ser., Olivia, A Year Down Yonder, Strega Nona Takes a Vacation, Virgie Goes to School With Us Boys, Roll of Thunder Hear My Cry, Madlenka, Rolie Polie Olie, Matilda Bone, Complete Tales of Winnie the Pooh, Eloise, The Giving Tree, 20th Century Children's Book Treasury, The Stinky Cheese Man & Other Fairly Stupid Tales, The Very Hungry Caterpillar, The Arnold Lobel Book of Mother Goose, The Cat in the Hat, Absolutely Positively Alexander, The Bad Beginning, Series of Unfortunate Events Series #1, The Outsiders, and Rainbow Fish.

For more information, or to contact Children's Miracle Network, see their website at: www.cmn.org