Alzheimer’s Association to Benefit from Neiman Marcus’ 2003 Christmas BookAlzheimer's Association Proceeds from selected items will fund Alzheimer research and support services The Alzheimer's Association has been named this year's charity beneficiary of proceeds from the sale of items featured in Neiman Marcus' 2003 Christmas Book. Funds raised will help the Alzheimer's Association advance research and improve support services for the 4.5 million Americans with Alzheimer's disease, and nearly 20 million family members who are affected by its devastation. "For more than two decades, the Alzheimer's Association has been the strongest national voice representing the interests of those affected by Alzheimer's disease," said Sheldon Goldberg, president and CEO of the Alzheimer's Association. "Neiman Marcus' generous support will help us in our mission to eliminate Alzheimer's through the advancement of research while ensuring quality care and support services to families living with the disease." Neiman Marcus, the specialty retailer with a 96-year history of offering spectacular gift selections, unveiled the 2003 Christmas Book today in Dallas. First published in 1926 as a 16-page catalogue, the Neiman Marcus Christmas Book originally was intended as a Christmas card to its best customers. Building each year on that heritage, the book has retained its personal touch while evolving into a relied-upon source of suggestions for customers committed to giving unique and dramatic gifts to their loved ones. Continuing in Neiman Marcus's long tradition and dedication to philanthropy, a special charity is selected each year to benefit from the sale of selected items in the Christmas Book. This year, the Alzheimer's Association was chosen to receive a portion of the proceeds from the sale of the Cover Art-inspired items and of all gifts displayed on pages 140-148. The Neiman Marcus Christmas Book will be distributed to 1.8 million homes in the United States and around the world. Subscriptions to the 2003 Christmas Book can be ordered for $15 by calling 1-800 NEIMANS (634-6267). In addition, The Neiman Marcus website, www.neimanmarcus.com, will feature the entire Christmas Book online, making it possible for customers who have not received the book to order their holiday gifts directly from the site.
For more information, or to contact Alzheimer's Association, see their website at: www.alz.org |
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