"Forget Me Not Days" to Benefit Alzheimer's AssociationAlzheimer's Association Alzheimer's Association chapters in seven U.S. cities will benefit from funds raised by Bankers Life and Casualty Company during their first "Forget Me Not Days" community benefit event. Bankers agents and employees wearing gardening aprons will be on street corners across America collecting donations and handing out forget-me-not flower seed packets May 9-10, 2003 to plant a seed of hope in the fight against Alzheimer's disease.  "Forget Me Not Days" launches this year in Chicago, Seattle, Tacoma, Wash., Tulsa, Okla., Palos Hills, Ill., Wausau, Wis., and Charlotte, N.C. Bankers' sister company Colonial Penn will also do outreach in Philadelphia. Bankers agents and employees in the selected cities will distribute more than 50,000 packets of forget-me-not flower seeds. One hundred percent of donations collected during the "Forget Me Not Days" event will go to help the Alzheimer's Association fund research into the causes, treatment, prevention and cure of Alzheimer's disease, as well as support care programs and services for people with Alzheimer's and their loved ones. "Forget Me Not Days" is scheduled to roll out in 100 additional cities during the spring of 2004. "As a business actively involved with senior Americans, Bankers Life and Casualty Company understands the devastation that Alzheimer's has on its victims and their loved ones," said Ron Champagne, vice president, development for the Alzheimer's Association. "Their continued commitment to the Alzheimer's Association gives hope to the four million Americans diagnosed with the disease, and the nearly 20 million family members who love and care for them." "We are enormously proud of our ongoing partnership with the Alzheimer's Association," said Ed Berube, Bankers president and CEO. "Seniors have a very real and very deep fear of this tragic disease. In many cases, they fear it more than death. We want to do our part to help ease the fears of senior Americans by giving both our time and money. One of the most important ways we can meet this goal is through our continued support of the Alzheimer's Association." Bankers is one of the largest and most respected insurance companies in the United States focused exclusively on the needs of senior Americans. Bankers serves the needs of seniors through a broad portfolio of quality, competitive insurance products including long term care, life, annuities and Medicare supplement; a national sales force of professionally trained career agents; and a dedicated group of long tenured, highly capable home office employees. Under the leadership of the late billionaire philanthropist John D. MacArthur (of the MacArthur Foundation), Bankers was among the first insurers to offer specialized products and services for seniors in the late 1960's. The Alzheimer's Association is the premier source of information and support for the 4 million Americans with Alzheimer's disease. Through its national network of chapters, the association offers a broad range of programs and services for people with the disease, their families and caregivers and represents their interests on Alzheimer-related issues before federal, state and local government and with health and long-term care providers. The largest private funder of Alzheimer research in the United States, the association has committed $136 million toward research into the disease.
For more information, or to contact Alzheimer's Association, see their website at: www.alz.org |
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