St. Jude kicks off new PSA campaign

St. Jude Children's Research Hospital (ALSAC)
Monday, 7 July 2003

This July, St. Jude kicks off its new PSA campaign for television, radio, print and the Internet.

The nationally distributed, multimedia Public Service Announcement campaign, titled "A World Without Children," will draw new attention to the ongoing mission of St. Jude Children's Research Hospital: Finding cures. Saving children.

The campaign underscores the vital place children have in our everyday world as well as the ground-breaking research and treatment undertaken at St. Jude to find cures for deadly diseases that threaten children. It features the voices of St. Jude patient Haley Arceneaux and actress and author Marlo Thomas, who serves as St. Jude's national outreach director.

Before St. Jude opened in 1962, a child diagnosed with acute lymphoblastic leukemia (ALL), the most common form of childhood cancer, faced a virtual death sentence. Now, because of discoveries made at St. Jude, the survival rate for this cancer has gone from only 4 percent in the early 1960s, to 80 percent today. St. Jude is also making significant progress in the search for cures to other deadly diseases like cancer, pediatric AIDS, sickle cell and brittle bone disease. St. Jude has treated patients from all 50 states and 60 foreign countries.

In addition to radio, television and print advertisements, St. Jude is expanding its PSA efforts to the Internet by offering Web banners in a variety of sizes and designs. These web banners will be available for download in the PSA section of St. Jude's newly redesigned Web site.

To request PSA materials or to learn more about our "A World Without Children" PSA campaign, log onto www.stjude.org/psa.

For more information, or to contact St. Jude Children's Research Hospital (ALSAC), see their website at: www.stjude.org