Shop at Home, Inc. Spreads Holiday Cheer with Fund Raiser for St. Jude Children's Research Hospital®

St. Jude Children's Research Hospital (ALSAC)
Thursday, 26 October 2000

(Memphis, Tennessee, October 26, 2000) Shop at Home, Inc. and Joy to the World Collectibles have produced a Christmas ornament that not only brightens up a home, but also helps save lives.

The exclusive ornament titled, "St. Jude Children's Tree" features two children placing a star atop a Christmas tree. This limited edition, hand crafted holiday ornament is limited to just 2,000 pieces and will be available for purchase during the 2000 holiday season on the Shop at Home Network and www.collectibles.com. However, this ornament also helps its buyer spread some holiday cheer because 100 percent of the net proceeds will go directly to St. Jude Children's Research Hospital, located in Memphis, Tennessee.

"Shop At Home has provided us a wonderful opportunity to increase the awareness of childhood cancer and the research being performed at St. Jude," said Richard C. Shadyac, national executive director of ALSAC®/St. Jude, the fund-raising arm of the hospital. "We deeply appreciate the dedication of everyone involved in our mission of finding cures and saving the lives of children."

What makes this ornament even more valuable is its endorsement by Alabama lead singer, Randy Owen. Owen is a long time supporter of St. Jude and founder of the Country Cares for St. Jude Kids® program, a fund raiser sponsored by the Country Music Industry.

The ornament's design was produced through a collaboration of artwork done by children receiving care and treatment at St. Jude who decorated the holiday tree featured in this special piece. Twenty-five St. Jude patients sent in pictures drawing what Christmas means to them.

"Having the children of St. Jude participate in the design process of this ornament makes it one of the most special pieces we have ever created," says Lisa Kelechava, Joy to the World Collectibles president. "Because this piece has such a special meaning and benefits a fantastic cause, we know this ornament will be well sought after by collectors."

Shop at Home and collectibles.com have raised funds for St. Jude over the past five years and wanted to take their fund-raising efforts to a new level with this exclusive ornament.

"We are confident that this program will help raise funding and awareness for St. Jude Children's Research Hospital and the children receiving treatments there," said Shop at Home, Inc. President and CEO Kent Lillie who is enthusiastic about the program. "We are privileged to be a part of it."

The Shop at Home Network will begin featuring information about St. Jude and the ornament beginning on November 1 and running through Christmas Day. Log on to www.collectibles.com or call Shop at Home at 1-800-366-4010 for ordering information.

St. Jude Children's Research Hospital, in Memphis, Tennessee, was founded by the late entertainer Danny Thomas. The hospital is an internationally recognized biomedical research center dedicated to finding cures for catastrophic diseases of childhood. The hospital's work is supported through funds raised by the American Lebanese Syrian Associated Charities (ALSAC). All St. Jude patients are treated regardless of their ability to pay. ALSAC covers all costs of treatment beyond those reimbursed by third party insurers, and total costs for families who have no insurance. For more information, please visit www.stjude.org.

Shop at Home, Inc., a leader in converged technology, is a premier retailer of specialty consumer products, primarily collectibles, through interactive electronic media including broadcast, cable and satellite television and, increasingly, over the Internet. Shop at Home Network reaches over 60 million unique cable and satellite households and is the Nation's 13th largest television broadcaster, through its ownership of full power television stations in San Francisco, Boston, Houston, Cleveland, Raleigh and Bridgeport, which is licensed to the New York market.

Shop at Home also operates collectibles.com, a leading online site for the retail sales of collectibles products that feature state-of-the-art technology from Oracle Corp. (Nasdaq: ORCL) and others to offer collectors a unique online shopping experience. collectibles.com has completed exclusive-to-the-Internet distribution agreements with more than 80 of the leading manufacturers and licensees of collectibles products.

For more information, or to contact St. Jude Children's Research Hospital (ALSAC), see their website at: www.stjude.org