St. Jude Children's Research Hospital Benefits from AllStarCharity.com

St. Jude Children's Research Hospital (ALSAC)
Monday, 17 July 2000

Walk-on role on TV's "Dharma and Greg" among items up for auction

(Memphis, Tennessee, July 17, 2000) – St. Jude Children's Research Hospital®, the world's premier childhood cancer research center, has embarked on a new Internet fund-raising program with AllStarCharity.com. AllStarCharity.com is a new kind of charity venture which combines the Internet with the world of entertainment in an effort to raise money and awareness for non-profit organizations.

The new, online celebrity auction site features an inventory of one-of-a-kind celebrity-donated memorabilia and experiences. 100 percent of the money raised in the auction goes directly to the celebrity's charity of choice.

St. Jude Children's Research Hospital currently has two auction items available for bidding. From the cast of the hit television comedy, "Dharma and Greg", comes a package featuring a walk-on role and an autographed script of the show's premier episode. Music lovers can bid on concert tickets and backstage passes to a concert by 17-year-old singing sensation LeAnn Rimes. St. Jude will receive 100 percent of the money raised from the auction of these items.

St. Jude Children's Research Hospital is the largest facility in the United States for the treatment and research of life-threatening childhood diseases such as cancer, sickle cell disease and pediatric AIDS. Since opening in 1962, St. Jude has treated more than 17,000 children from across the United States and 60 foreign countries.

AllStarCharity.com is a Los Angeles-based non-profit venture supported by Sony Broadband Entertainment. It will be available to consumers year-round at www.allstarcharity.com and will offer a broad mix of star-studded merchandise and live experiences with celebrities from all walks of entertainment including film, music, TV and sports. Because all items are celebrity donated, AllStarCharity.com ensures the authenticity of items auctioned on the site.

Launched July 2000, Los Angeles, California-based AllStarCharity.com (www.allstarcharity.com) is one of the first online auction sites to offer one-of-a-kind packages based on celebrity experiences and treasured possessions to benefit charities on an ongoing basis. Additionally, 100 percent of each winning bid is donated to charities designated by each participating celebrity. AllStarCharity.com is dedicated to utilizing the Internet's reach to make any charity, regardless of marketing budget, a potential beneficiary of donations. Any registered member can bid on celebrity AllStar Experiences or AllStar Treasures by logging onto the AllStarCharity.com site. Bidders can simultaneously have fun, enjoy a once in a lifetime celebrity experience or possession and contribute to worthy charities.

The AllStarCharity.com advisory board is led by co-chairpersons Bobby Colomby and Leeza Gibbons. The non-profit site is supported by Sony Broadband Entertainment. AllStarCharity.com partners donating their services include: FairMarket, Keystone Internet Services and Paymentech.

St. Jude Children's Research Hospital, in Memphis, Tennessee, was founded by the late entertainer Danny Thomas. The hospital is an internationally recognized biomedical research center dedicated to finding cures for catastrophic diseases of childhood. The hospital's work is supported through funds raised by the American Lebanese Syrian Associated Charities® (ALSAC®). All St. Jude patients are treated regardless of their ability to pay. ALSAC covers all costs of treatment beyond those reimbursed by third party insurers, and total costs for families who have no insurance.

For more information, or to contact St. Jude Children's Research Hospital (ALSAC), see their website at: www.stjude.org