American Red Cross Appoints Volunteer Advisorfor Marketing Strategy

American Red Cross
Thursday, 28 August 2003

Volunteer to Advise National Organization

American Red Cross President and CEO Marsha J. Evans is pleased to announce the appointment of Dennis L. Dunlap, CEO of the American Marketing Association, as a Volunteer Advisor for Marketing Strategy for the American Red Cross. In his advisory role, Mr. Dunlap will provide strategic counsel to the Red Cross in the development and implementation of marketing strategies for the organization, effective September 1, 2003.

"We value the expertise that Mr. Dunlap brings to the Red Cross and we are eager to tap into his strategic knowledge," said Marsha Evans, President and CEO, American Red Cross. "His marketing expertise will be critical to our organization as we tackle tough issues relating to emergency preparedness, strengthening our financial base and attracting a new generation of supporters."

Since 1999, Mr. Dunlap has served as Chief Executive Officer of the American Marketing Association (AMA) where he developed and executed a long term strategic plan for revitalizing the AMA brand, delivering added value to its customer base and creating new growth opportunities. He brings a wealth of experience in business management and marketing to this new Red Cross role. Prior to joining the AMA as the CEO, Mr. Dunlap spent 30 years in the for profit corporate business world. He was with RR Donnelley & Sons Company for 10 years where he was a Senior Vice President in the Information Services Group and responsible for several businesses providing marketing, communications and database technology products/services. Mr. Dunlap also spent 20 years with the Leo Burnett Company in senior management positions in the U.S and Canada. At Burnett, he worked as a marketing/advertising partner with many of Burnett's global clients including Philip Morris, Kellogg, Procter & Gamble, Kraft, Johnson Wax and others.

Mr. Dunlap will work directly with Chuck Connor, Senior Vice President, Communication and Marketing, as well as other senior management. He will provide advice and counsel on marketing related issues and serve as a sounding board on special projects.

Governed by volunteers and supported by community donations, the American Red Cross is a nationwide network of nearly 1,000 chapters and Blood Services regions dedicated to saving lives and helping people prevent, prepare for and respond to emergencies. Led by 1.2 million volunteers and 30,000 employees, the Red Cross annually mobilizes relief to families affected by more than 67,000 disasters, trains almost 12 million people in lifesaving skills and exchanges more than a million emergency messages for U.S. military service personnel and their families. The Red Cross is the largest supplier of blood and blood products to more than 3,000 hospitals across the nation and also assists victims of international disasters and conflicts at locations worldwide.

The American Marketing Association, headquartered in Chicago, is the largest marketing association in North America and provides essential information, education and networking resources for marketing professionals in the business and academic communities. AMA's offerings include conferences, workshops, web seminars, online communities and marketing publications featuring the latest in industry news and marketing trends. The AMA has over 38,000 members and 75 professional chapters and 250 collegiate chapters throughout North America. For more information visit the AMA website at www.MarketingPower.com or call 1-800-262-1150.

For more information, or to contact American Red Cross, see their website at: www.redcross.org