Pringles Chips In To Support American Red Cross Disaster Relief Fund Following Tragic May TornadoesAmerican Red Cross Pringles Brand Commits Funds and Advertising; Trade Group Urges Others to Do the Same In response to unprecedented devastation from tornadoes this spring, the Pringles brand of snacks will make a contribution to the American Red Cross valued at more than $2 million in cash and advertising. For each medium-sized can of Pringles purchased during the month of July, a 5 cent donation up to $250,000 will benefit the severely depleted Disaster Relief Fund. Procter & Gamble, parent company of Pringles Brand, also supported the disaster relief effort with $100,000 in cash and over $300,000 worth of relief supplies.  "If you think about the Disaster Relief Fund as a tank of gas, we are literally running on fumes," said Marsha Evans, President and CEO of the American Red Cross. "Pringles is truly helping people prevent, prepare for and respond to emergencies by giving to the Disaster Relief Fund." The Red Cross Disaster Relief Fund makes it possible to provide relief for disaster victims anywhere, anytime, regardless of cost, the community's ability to support relief services or media coverage. The Fund is at a critical low of less than $5 million, down from $68 million one year ago. Especially now, in a hurricane season that began June 1 and lasts until November, it is critical the fund be prepared for storms that develop suddenly with devastating effects. Without additional support, just one major disaster, like a hurricane, could literally wipe the fund out. A.G. Lafley, Chairman, President and Chief Executive of the Procter & Gamble Company announced the Pringles donation, which includes both dollars and over $2 million in advertising time, following the multiple tornadoes that ravaged several states in the Midwest in May. Among the hardest hit communities was Jackson, Tennessee, where nine people were killed and hundreds left homeless. Jackson is also home to the Pringles North American manufacturing facility, which was also severely damaged. "The food and beverage industry has always been a supporter of the Red Cross and now is no exception," said C. Manly Molpus, President and CEO of the Grocery Manufacturers of America (GMA). "With Hurricane Season upon us and more costly disasters ahead, support for the Red Cross from our industry is more important than ever. Our members' products touch the lives of millions of Americans everyday, just like the Red Cross does, and you can expect our partnership to grow stronger in this critical time of need." The Grocery Manufacturers of America is the world's largest association of food, beverage and consumer product companies. GMA and its members have a long history of supporting the Red Cross through donations of money, goods and services. Members of GMA that have made major contributions to Red Cross efforts include: Anheuser-Busch Companies About Procter & Gamble Two billion times a day, P&G brands touch the lives of people around the world. Some of the nearly 300 P&G brands consumers know and use with confidence in over 160 countries around the world include: Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol Nice 'n Easy®. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands. About Grocery Manufactures of America (GMA) GMA is the world's largest association of food, beverage and consumer product companies. With U.S. sales of more than $500 billion, GMA members employ more than 2.5 million workers in all 50 states. The organization applies legal, scientific and political expertise from its member companies to vital food, nutrition and public policy issues affecting the industry. Led by a board of 42 Chief Executive Officers, GMA speaks for food and consumer product manufacturers and sales agencies at the state, federal and international levels on legislative and regulatory issues. The association also leads efforts to increase productivity, efficiency and growth in the food, beverage and consumer products industry. About the American Red Cross All Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of these tornadoes and floods and thousands of other disasters across the country each year by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to those in need. Call 1-800-HELP NOW or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013. Internet users can make secure online credit card donations by visiting www.redcross.org.
For more information, or to contact American Red Cross, see their website at: www.redcross.org |
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